Once you’ve got the hang of social media you can start using it to benefit your brand and your company’s brand. The important thing, however, is to not be too selfish. Social networking sites are often referred to as crowded barrooms. You can tune out the conversations you don’t want to hear and lean into the ones that interest you. Do you want to be the person on the bar stool screaming about how great you are when nobody asked? No, no you do not.
Twitter, Facebook, YouTube, Linkedin, and blogging are vital tools for promoting a business, but they should be handled with care. While your ultimate objective may be to build brand relevance, it’s important to remember that you need the consumer to achieve this. Don’t forget “the little people”.
- Engage others
Reply to tweets, comment on videos, “like” Facebook statuses. If you don’t seem interested in what someone else has to say, why would they be interested in you? By engaging the audience you’re trying to reach, you’re laying the foundation of a lasting relationship.
- Post links
While it’s important to spread the word about all the great things your company is doing, it’s just as important to celebrate other achievements. I read some Twitter advice once that said “for every 7 links you post, post one for yourself”. Earn the right to market yourself by first paying dues. If you read an interesting blog or news article that might interest your customers, share it! Share your own interests! By celebrating the work of others, you’re also building relations and sometimes word-of-mouth is the best publicity!
- Be A Follower
Perhaps in life being a follower is frowned upon, but in the world of social networking everybody LOVES a follower! The point is not necessarily to rack up a record number of followers or fans, but if a client/potential client is following you it might be a good idea to follow them back. Check out the things they’re talking about even when they don’t involve you. Get a feel for the person THEY are so you can decide what type of brand YOU should be.
It’s extremely important not to overwhelm your followers and fans with how great you are. Maybe your company is the next Fortune 500, but a little decency never hurt anyone. Blog about everyday occurrences and trivial matters to remind customers you’re like them. Sure, people look to companies for guidance, but in the world of social networking they’re also looking for a conversation. So get off the bar stool and work the room.
About Duffy Insurance
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