The Do’s
· Create “profiles” on major social networking sites like Facebook, Twitter and LinkedIN
· Connect with friends, family, business contacts, co-workers.
· Be Active on these web sites. Ask questions about other people’s life, their business, and whatever else is important to them.
· Add links to your social networking sites to your e-mail signature, web site, business cards and any other marketing materials.
· Looking to hire? Ask your social media contacts First, before spending hundreds of dollars to post or search job sites.
· The contacts of your friends and family. If you notice they are connected to somebody that you want to meet. Just ask them!
· Use the sites to do market research. Find out why people buy your particular product. Find out what type of pains and problems they are currently having with your product.
Most importantly, BE YOURSELF! People want to know about YOU. They see right through deceptiveness.
The Do Not’s
· Create profiles on every single social networking site. It is unreasonable to think that you can maintain all of them.
· Forget that everything you post will be seen by EVERYONE.
· Write only about yourself and what you are selling. It’s annoying and nobody will listen to you! (Relationships, not sales pitches)
· Hire someone to social network for you. People want to connect with you and your business, NOT someone else or a computer writing posts for you.
· Send friend requests to every single person on these social networking sites. OR Follow every single person on Twitter.
· Expect social media sites to replace marketing.
· Expect to see immediate results. (I don’t expect to see significant business results for our efforts for 3-5 years)
· Be a Twitter Quitter. Don’t create profiles, use them for a few weeks and get discouraged and quit.
Please connect with me!
Marc Duffy
facebook.com/duffyinsurance
twitter.com/duffyinsurance